Pinning for the Profitable Service Provider
The course to perfect your Pinterest skills + strategy so you can make sales, get email subs, and book dream clients while you binge-watch The Crown.
Is something still stopping you from the potential you know your business can reach?
You know this feeling?
You just finished writing another GREAT blog post with a killer freebie that is PACKED with helpful tips for your audience.
You wait anxiously at your computer, sipping your well-deserved cup of coffee, checking to see if you have any blog readers who’ve signed up for the freebie.
*DING*
You got a new email subscriber! Who is it???
Oh. It’s your mom. #beenthere
If you’re ready to get your content in front of the RIGHT people who NEED what you have to offer, this is the course for you!
You took your passion for helping people and started growing a business…
But somehow it’s the “reaching tons of new clients” part that’s still holding you back.
So you sit staring at your small email list, that consists mostly of your supportive besties and your mama, wondering…
- Why isn’t my calendar FILLED with clients?
- How do I get more people to sign up for my email list?
- Is my content good enough?
- Should I post ANOTHER Reel on Instagram and hope for new followers? (ugh)
Soon you’re sitting on your bed Elle Woods-style stuffing chocolate in your face feeling frustrated that you’re wasting time trying to market your business but no one new is showing up.
Put the chocolate down, sister
What you need is:
- A way to break free from the endless social media game and break into the discovery game
- A roadmap to get your content from concept, to creation, to booking clients
- A plan to get fresh leads while you’re busy serving other people because you’re BOOKED UP
I’ve pieced together a plan that acts like a giant megaphone, so you can shout out the problem you solve then people who need you will come running saying, “OH MY GOSH, I NEED THAT! WHERE CAN I SIGN UP?” #goals
Here’s the real problem…
Not all marketing platforms are created equal.
Spending all your time on Instagram and Facebook may feel like you’re marketing your business to the masses, but it’s NOT anywhere near as powerful as reaching people who are just starting to search for the solution you provide.
READ 👏 THAT 👏 AGAIN ⬆️
Ready for some tough love?
You’re stuck in the nurture game when you need to get serious about the discovery game.
If you want to grow your business, people need to know you exist (shocking, I know).
Pinterest is the best place to get new eyes on your business. It’s a “top-of-funnel” platform, meaning it’s where people discover you.
Let me show you…
Let me know if any of these sound like you:
- You’ve been told you have “great content” but you just need to “get it in front of the right people”.
- You know you have a solution to other people’s problems, but you can’t seem to find those “dream clients”.
- Your time is valuable and you’re ready to start seeing some dang ROI on your content you’ve poured your heart and soul into.
If that felt like a REALLY SPECIFIC fortune cookie, that’s because I see you. I’ve been right where you are. And I’ve got the plan for getting your content in front of the right people who are looking for you.
"But Sara, I don’t have time for ANOTHER marketing platform! Isn’t Instagram enough?"
Hey, I get it. I can get overwhelmed with trying to do #allthethings on all the platforms too.
But guess what? I’ll show you how you can do it all… without actually doing it all.
Lucky for you, this course shows you how you can streamline your content creation, do #allthethings, and integrate Pinterest SEAMLESSLY into your content strategy.
I’ll give you all the tools you need to take your content ideas and amplify your reach for the long-haul growth you really want.
Pinning for the Profitable Service Provider is a PROVEN APPROACH with a dozen successful service providers ranging from podcast coaches, to home organizers, to copywriters who have all leveled-up their business because of Pinterest.
I want to show you how you can use Pinterest to MAXIMIZE your content marketing efforts.
I want to help you show up as the expert in your field by being the first person to step into their view when they type in their search.
Unlike other courses that just teach you quick how-to’s, I’ll teach you ACTUAL STRATEGY that you can plug and play to fit your service based business.
Hey I'm Sara,
an Enneagram 3, saved-by-grace go-getter who’s ready to help you grow your business on Pinterest. If you’re here, that means you’re ready to find out how I can help you get more email subs, website traffic, and book more dream clients all because of Pinterest.
Pinterest can not only grow your business, it can change your business
Changes like this…
- Amy gets 10k website visitors per month and has more clients coming in her door than ever before
- Jess is dominating the top search results for her industry and exploded her following when her pin went viral
Imagine if:
- Your pins you create today are evergreen & can continue to bring you new leads YEARS from now.
- You get a notification that you just got a new email subscriber while you’re playing with your kiddos.
- You want to book higher-paying clients. (heads up: 40% of pinners make a net income of $100k or more)
- You got more “I found you on Pinterest” leads instead of constantly trying to find new people on Instagram.
Here's all the deets...
MODULE 1: GROUNDWORK
The Inside-Out Step
Before you run, jump, and cannonball into this course, we need to make sure you’re ready for the plunge. Let’s get your mindset (and business) prepared for long-term growth. Your microwave-culture brain needs to change to a crockpot. The results will come, but not in 30 seconds.
- Learn how to adjust your instant-growth mindset into a long term growth mindset
- Discover how you can ACTUALLY finish this course and not quit halfway through (#guilty)
- Lay the groundwork for a successful Pinterest account
MODULE 2: KEYWORDS
The Key to Pinterest Success
Pinterest is sexy Google. It’s simply a visual search engine. Using the right keywords are VITAL to your Pinterest success. Learn how to find and use the right keywords that your audience is searching for so you can show up on Pinterest search results (P.S. It’ll help your Google rankings too!)
- You’ll learn why keywords are vital to a solid Pinterest (and content) strategy
- Discover how to use various platforms, features, and trends to find keywords your audience is searching
- Learn where to use keywords on your pins
MODULE 3: OPTIMIZE YOUR ACCOUNT
Time For A Glow Up
- You’ll learn where to use keywords in your profile
- Discover how to level-up your account by creating industry-specific boards
- Attract followers by creating custom, on-brand board covers
MODULE 4: ANALYTICS
Let’s Get Nerdy
Slap on your nerdy glasses and get ready to dive into some numbers! It’s super duper important that you know your numbers so you know WHAT’S WORKING + WHAT’S NOT. After this module you’ll have the confidence to navigate both Pinterest analytics AND Google analytics like a marketing pro.
- You’ll learn what Pinterest numbers ACTUALLY matter
- Gain the confidence to actually open your oh-so-intimidating Google analytics and KNOW what you’re looking at
- Finally understand where your audience is coming from and what content they like best (knowledge is POWER)
MODULE 5: Content Tips + Blog Optimization
Content Is King
Push those nerd glasses up a liiiiiiittle bit farther because we are dipping our toes into the waters of SEO (Search Engine Optimization) and content optimization. You’ll understand how to create stellar blog content and the basics of SEO so you can rank well with the Google gods and keep your website visitors coming back for more great content.
- Learn the most important step to take before you start writing your blog content
- Discover what types of content you can create pins for
- Learn how to optimize your website so it’s easy for your reader to use AND will please Google (that’s a win-win)
MODULE 6: PIn Design
Channel Your Inner Bob Ross
Let’s make some happy little pins! Since Pinterest is a VISUAL search engine (read: sexy Google), you’ve got to create pin images that are not only beautiful, but also optimized for Pinterest.
And if the thought of being a graphic designer makes you stress-sweat, don’t panic. I’ve got some super easy templates I’ve created just for you!
- Learn the two different types of pins and the benefits of each
- Design pins that people can’t help but save with done-for-you templates
- Plus a secret hack to getting your pin images to show up in Google
MODULE 7: TAILWIND APP
Work Smarter So You Can Binge-watch Harder
Did you know the best time to publish your pins to pinterest is *probably* when you don’t want to be working? Just think, when do you usually scroll PInterest? Yep, evenings and weekends.
Learn how to use Tailwind to publish your pins so you can spend your evenings binge-watching The Crown on Netflix (just me?).
- You’ll learn why Tailwind is the most efficient way to publish your pins on Pinterest (hello batch scheduling)
- Get more eyes on your pins by using Tailwind Communities (it’s helped my clients get literally MILLIONS more eyeballs on their pins. No joke.)
MODULE 8: Your Pinterest Strategy
It's Go Time!
It’s time to take everything you’ve learned and make a PLAN! You’ve perfected your Pinterest skills and now you’ll have a strategy so you can spend less time marketing your business and MORE time serving all those new people!
- Download the Pin + Content Creation checklist (Podcasting coach Wren Robbins said this checklist was worth the cost of this course ALONE)
- Learn how to repurpose one idea across multiple platforms
- Get the weekly, monthly, and quarterly maintenance checklists so you know EXACTLY what to do
Ready to be free from needing to ALWAYS post on social media because your pins are working FOR YOU when you’re not?
only $497
NEWSFLASH
This is NOT for the business owner who is content with where they are in business – just for the ones who are ready to work for growth on Pinterest like this…
"What you don't know CAN hurt you."
I spent over 2 years trying to apply everything I knew about FB, IG and Google to Pinterest only to be left feeling frustrated because I couldn’t get consistent results. I knew enough to know that this platform is a little like all the others and yet nothing like them at all. Sara helped me sort through my mismatched strategy and helped me develop a strategy that actually works for Pinterest. Her encouragement to be consistent and patient along with giving me practical advice and clear, actionable steps has made her Pinterest plan incredibly valuable.
Alison Simmons
"This is amazing! It's working!"
After working with Sara I looked at my stats for the last 30 days. All I’ve done to my account is optimize it.
Last month I had 1,860 website sessions. In the past 30 days, I had 2,501. My website traffic from my pins almost DOUBLED from 480 sessions to 931. My impressions on my pins has increased by 89% and I’ve gained 100 followers in the last 30 days alone. I think this is amazing! This is working!
Jennifer Booth, The Planning Woman
FAST-TRACK YOUR PINTEREST SUCCESS
Did someone say, "bonuses"?
In-depth Google Analytics Training
Video tutorials teaching you how to set up goals and track conversion rates to your email list. #knowyournumbers
ClickUp Templates + Trello
Make your Pinterest automation EVEN MORE efficient (I’m all about using my time wisely).
Trouble Shooting Tips
Video training: what to do if you notice your Pinterest numbers have dropped.
I know this course can help any service provider who is ready to get their content on Pinterest. These strategies have worked for me, a dozen other female-founded businesses, and can work for you too.
I want you to be completely satisfied with your purchase. If for any reason you change your mind within 30 days of your purchase before Module 4 is unlocked, we will give you a complete refund!
Imagine if you could consistently get the RIGHT content in front of the RIGHT people #winwin
This is MORE than possible for you. All you need to do is set aside two hours per week for 1 month and you’ll learn all the skills and strategy to take your put your Pinterest on autopilot.
LISTEN, SISTER
There are people out there ACTIVELY searching for a pro like you.
And one of the best ways for people to find you is to SHOW UP IN THEIR SEARCH.
There’s over 450 MILLION USERS on Pinterest. Chances are, your dream clients are there waiting for you.
You bring your expertise and passions and I’ll bring the coffee (and Pinterest marketing knowledge, of course).
Together, we will create a Pinterest marketing strategy that reaches all the right people.
A successful business is about MORE than just being booked out for 6 months. It’s about what being booked out MEANS: helping more people win, booking loyal clients, and a dream FINALLY coming true.
A successful Pinterest plan is about MORE than just getting more eyeballs on your content.
It's about what those eyeballs MEAN (gross, sorry):
- More opportunities to place yourself at the top of search results
- More chances for you to STAND OUT as the pro in your niche
- More time to go on walks with your kids because you’re not posting on Instagram ALL THE TIME to try to get leads
Ready to FINALLY learn how to use Pinterest to its full potential?
one-time payment of $497
YOU’RE NOT THE ONLY ONE WONDERING
We've got A's for your Q's
I’m not a very tech-y person. The internet breaks when I use it. Is this course too advanced for me?
If you’d rather have a child scream in your ear for an hour straight than learn how to use a new platform online, it’s okay! I created this course to be user-friendly and meet you at whatever level you’re at in the tech space.
I’m in a really busy season right now. If I buy today can I watch the course later?
Of course! You’ll have lifetime access to this version of the course. Watch it whenever you have time! I want you to dive into this course when you truly have the time to dedicate to DOING THE WORK. This isn’t a skimmable, pick-what-I-watch, buffet-style course. Only you can determine when you’re ready to get serious about growing your business on Pinterest!
How long until I start seeing growth on Pinterest?
That is THE question, right? So many variables play into your business’ success on Pinterest:
- The quality of your content
- Your goals and purpose for marketing on Pinterest
- Your consistency on the platform
All of my clients who are CONSISTENTLY publishing content to Pinterest see growth within 90 days.
How much time should I set aside each week to make it through this course?
You will have instant access to the whole course immediately. Feel like binging? Totally fine. Want to take a vacation in the middle of Module 5? That’s okay too.
I recommend setting aside 2 hours per week, implementing what you’ve learned, then moving on to the next lesson. Baby steps add up to big results overtime!
Do I have to be a service-based/education-based business to benefit from this course?
If you own any kind of business, the chances are that you’re educating people about WHY they need your product. You’re likely in one of those two business camps even if you only sell products. This course is designed specifically for service providers but product based businesses can get SO MUCH VALUE from this course as well!
I'm a [insert your industry here]. Will this course help me master Pinterest for MY business?
My team has helped dozens of service-based businesses grow on Pinterest. Here’s a list of industries that are a great fit and have HUGE potential in the Pinterest space:
- Photographers
- Graphic Designers
- Coaches
- Sleep Experts
- Creative Business Owners
- Wellness Pros
- Essential Oil Pros
- Professional Organizers
- Copywriters
- ALL TYPES of VA’s
- Podcasters
- System Pros
- Marriage Counselors
- Mindset Coaches
- Website Designers
How can I get support during this course? What if I have a question?
Once you’ve purchased the course you’ll have 6 months access to the private Facebook group where you can ask questions and get accountability. You’ll have access to the Facebook group for 6 months.