May 6, 2020

5 Reasons Why Your Business Should be on Pinterest

Over the years I’ve realized something: I’ve become a Pinterest addict. I scroll through the app at LEAST once a day looking at inspiration for home decor, morning routines, marketing tips, and the occasional Gilmore Girls meme.

And I’m not alone. There’s over 478 million active users on Pinterest. That’s like, a lot.

If your business isn’t already active on Pinterest, it needs to be!

Here’s 5 reasons why your business needs to be on Pinterest.

1. Your customers LOVE Pinterest

Gone are the days when Pinterest was just for women looking for recipes and wedding inspiration. According to user data from Pinterest,
– 55% of women are on Pinterest
– 21% of men are on Pinterest. My husband is one of them.
– over half of millennials are on Pinterest (and they spend 17% more than millennials who aren’t on Pinterest)

According to an article by Sprout Social, Pinterest reaches 83% of women ages 25-54. These women make 80% of the purchasing decisions in their home and they’re using Pinterest for the inspiration for those purchases.

If these people are in your target market, you have a strong opportunity to reach them using Pinterest.

2. Pinterest brings you TONS of traffic

If you rely on your website for sales or marketing, Pinterest is one of the best (and did I mention, free) ways to bring loads of traffic to your website. When you create a pin, your link stays with the image no matter how many times it’s repinned.

Oh, and your pins are evergreen. Your pins stay on pinterest FOREVER which means, if you’re providing quality content, your pins will continue to be shared for years.

Pinterest works like the ripple effect. When you save a pin, all your followers see it. If 3 of your followers save the same pin, all of their followers see it. Do you see my point?

So when you create high quality, relevant Pins and optimize your website, you will see results.

3. People start their shopping journey on Pinterest

I can’t tell you how many times I’ve looked through Pinterest before making a purchase.

Before I did a photoshoot, I pinned ideas of outfits I liked, THEN went to the store to buy the outfit. I’m painting my bathroom walls next week but before I picked out a color I looked on Pinterest. I saw a color I liked by Valspar so I went and bought Valspar paint instead of the original brand I had in mind.

Josh Davis of LLsocial.com explains Pinterest users’ buying behavior like this:
“For retailers, the path to purchase from a social network is no more direct than on Pinterest. ‘See it, like it, buy it’ happens frequently … Even in cases where the path to purchase is not as direct, rarely do you have a social network where linking to for-sale items is done so frequently. You have clear social proof of the desire for the item, you see a picture of it, and you are only one or two clicks away from being on an e-commerce site.”

Pinterest converts potential buyers into customers faster.
How cool is that?

4. Pinners make more money

Yep, it’s true.
40% of Pinterest users make a net income of $100,000 or more. This means pinners have more money to spend and they’re looking to Pinterest to know how to spend it.

Putting your product or service in front of people who are willing to buy is how you keep your business open. If you’re ready to start actively marketing your business, Pinterest is the way to go.

5. Keep up with what your target market loves

When you create your Pinterest business account, you’ll get access to something magical: analytics.

*cue the angelic chorus*

Analytics make my marketing-loving heart happy.

In analytics, you can see your top boards and pins, along with audience insights like categories, interests, age, gender, location, etc. This information, when paired with Google analytics, can give you SUPER detailed information about who is loving your content. Use this information to tweak your efforts each month for maximum reach.

Pinterest recently released another featured titled “Trends” (click Analytics > Trends). Here you’ll find the latest key words, topics, and categories. If you have any relevant content in the trending categories, use that to your advantage! Start repining or creating new pins to get more eyeballs on your content!

3 reasons (ahem, excuses) why you’re NOT on Pinterest

1. “Pinterest is confusing.”

It’s true, Pinterest doesn’t work like other social media platforms. Like and follows don’t matter, and there is no timeline. And yes, there is a learning curve. But there are so many tutorials out there that you can use to start your Pinterest account. Just take one hour, watch a couple videos, and create your business account.

2. “I don’t have time for Pinterest.”

If this is your excuse, you’re probably right. You don’t have the time. That’s why you need to do what you do best then delegate the rest. If you have a VA (virtual assistant), ask them to manage your account for you. If you’re interested in having Motes Design manage your Pinterest account, you can learn more about that here.

3. “I’m a local service only. My business doesn’t need Pinterest.”

Au contraire, my friend. I’ll be writing a whole blog post about this soon, but just know this: Pinterest increases visits to your website. And more website visits equals a better SEO ranking.

This means when people type in “Hair Stylist near me” (or whatever your service is) your business is more likely to appear if you have a lot of traffic to your website versus little traffic.

Hello, this is a no brainer. Get your business on Pinterest TUH-DAY.