Non-Profits need Pinterest strategies, too

Meet Amy, the executive director at Journey House Pregnancy Resource Center. Amy’s sweet spirit and passion for helping women runs deep, so when she approached me about needing a digital media strategy, I knew that we were a great fit! I love helping women-run businesses and non-profits who are passionate about what they do!

Over the next six months, I developed & implemented a strategy using Pinterest, social media, and SEO improvements to increase website traffic.

The goal was to increase website traffic by 300%. But we ended up increasing website traffic by over 1000%. In this post, I’ll tell you our strategy, what programs we used, and how we achieved the results.

The Purpose

The purpose of the strategy was to improve Google search rankings so when women searched for “abortions near me”, Journey House would show up as one of the top search results.
Journey House does not offer abortion services, however they do provide education, hope, and help to women who are in difficult or dangerous situations.

The Plan

Our plan was simple: increase website traffic organically (unpaid) starting a blog and repurposing the content on Pinterest, Facebook, and Instagram.

First, Amy would write a blog post with helpful information about pregnancy, STDs, sexual health, and relationship tips. She wrote two blogs per month. I posted the blogs to the website then we shared and repurposed the content.

The key to a simple, effective digital media strategy is to repurpose your content.

We shared the blog post to their email list, Facebook page, and Instagram following. Amy talked about the post on facebook lives and instagram stories. I created 5 to 10 pins per post and published them to Pinterest.

I started boards on Pinterest like Pregnancy Facts, Relationship Advise, Teen Pregnancy, and many more. I scheduled pins in Tailwind so we had 10 pins scheduled to post each day. My strategy was to pin 20% of our content and 80% of other people’s content.

At the end of each month, I created a report that listed the amount of website visitors, percentages of old and new visitors, and goals for the upcoming month.

Each month I monitored Google analytics to see where our website visitors were coming from and adjust our strategy accordingly. I created Smartloops in Tailwind based off of what pins were bringing the most traffic.

We implemented this strategy for 6 months.

The Results

Our goal was to triple the website visitors each month.
By the end of 6 months, we had increase traffic by over 1000%.

In March, Journey House has 10 times the amount of website views as it had 6 months before. 
72% of all traffic came from social media platforms.
46% of that was Pinterest alone.

Pinterest was the game-changer that brought almost half the traffic to the website. By pinning regularly, we put our pins in front of over 100k monthly viewers on Pinterest. Journey House’s Google rankings have increased because so many people are visiting the site on a regular basis.