Ultimately the goal of powerful testimonials is to convert more people into customers. But how do you do that? Here’s a few ways I use my client’s testimonials:

Social proof

People want to see that other people like what you have to offer.  In fact, the average consumer reads 10 reviews before feeling they can trust a business. The more happy customer testimonials you have, the better! There’s nothing more powerful than a ton of social proof.

Write case studies on your blog

Case studies prove how you helped a customer in a certain way specific to their individual needs.. Case studies can be awesome sales tools, especially if you back up your claims with the specific client’s testimonial. Adding a testimonial to your post will prove that the results are legitimate.

Visual Content is king

If your business has an Instagram page, ask your client for a 30-60 second video testimonial! Add this video to your Instagram stories and voila! Their testimonial has come to life through video.

Share trustworthy testimonials

I hate vague testimonials. Make sure your testimonials are credible by adding your client’s headshot, name, website, business name, title, etc. Including more detailed information adds weight to your claim. 

Feature well-known clients

If you have landed a client that’s well-known in a certain industry, use their testimonials all over the place! Highlight their testimonials so potential clients will think, “Oh, I know her and I trust her opinion.”

Create Pins for Pinterest

Design pins with your client’s testimonials and link them to the product or service you provided. This way people will start off viewing your business through the lens of success and how you can provide the same success and satisfaction for them.

Wondering if your business should be on Pinterest?

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