When I first started my business, I believed the less money I spent in my business, the more money I would make. I’m a die-hard Dave Ramsey fanatic and I was NOT about to spend money on stuff I didn’t need. I was a one-woman show. I was the marketing team, copywriter, accountant, designer, R&D, wife, mom, and everything else.
3 Investments That Leveled-Up My Business This Year Read More »
I’m a sucker for freebies. I can’t tell you how many email lists I’ve signed up for this year just to get a free download. I’ve taken the time to sort through them and I’m sharing my top 3 favorite freebies that ACTUALLY made a difference in my business this year.
3 freebies that changed my business this year Read More »
Ultimately the goal of powerful testimonials is to convert more people into customers. But how do you do that? Here’s a few ways I use my client’s testimonials to get more leads.
6 Ways to Use Testimonials to Generate Leads Read More »
When I started my own business, I knew testimonials could make or break a potential client’s decision. So I sat off of my own journey of how to make testimonial writing as easy and painless as possible.
My discovery? You have to walk them through the testimonial writing process.
How to get Authentic, Powerful Client Testimonials Read More »
Defining your target market is the foundation for all your marketing efforts. Maybe you’re afraid you won’t make money because you’re excluding so many people from your marketing efforts. Or perhaps you’re worried you’ll target the wrong people.
Once you’ve figured out WHO you’re marketing to, you can figure out HOW and WHERE to market your business. Here’s a few steps to help you define your target market (plus a free download at the end).
5 Steps to Discovering Your Target Market Read More »
Over the years I’ve realized something: I’ve become a Pinterest addict. Ends up, I’m not alone. There’s over 420 million active users on Pinterest. That’s like, a lot.
If your business isn’t already active on Pinterest, it needs to be!
5 Reasons Why Your Business Should be on Pinterest Read More »
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